Réka Hegedüs finished her BA degree as an Industrial Design Engineer at the University of Pécs Faculty of Engineering and Information Technology in 2014. She continued her studies in Marketing Master's Degree at the Faculty of Business and Economics at UP. As an MSc student, she was a member of the Janus Pannonius College for Advanced Studies in Business and Economics, between 2015 and 2016 she was a student committee member responsible for marketing, now she is a member of Pécs Alumni Association of Janus Pannonius Collegium Economicum. Currently, she attends the Doctoral School of Business Administration at UP. She works at the Department of Marketing and Tourism and teaches marketing for BA students, in addition, she is the administrator for her department at the UP research administration system. From 2014 to 2018 she worked at the Talent and Competence Development Center as a student assistant and presently she works as a mentor. Her field of research is to study ageing as a lifelong process with a generational approach, focusing on individual changing related to the subjective quality of life and consumption.
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