Areas of Research | Pécsi Tudományegyetem Közgazdaságtudományi Kar

Areas of Research

For successfully completeing PhD studies, it is crucial to decide on the topic of dissertation on time and to select the most appropriate supervisor. Some Professors provide topics and supervision in German. In this case the dissertation must be written in German.

Therefore, we advise you to familiarize yourself with the research activity of the Faculty staff in order to find a professor who has a research interest that relates to your proposed topic. The research topics are only recommendations, however, they show the research interests and culture of the Faculty of Business and Economics, University of Pécs.


  • Talent management
  • Human resource management
  • Career management

Gyöngyi BUGÁR

  • Portfolio Theory and Analysis
  • Investment Decision Making
  • Financial Risk Measurement Theory and Management


  • Financial text mining
  • Decision support systems
  • Data mining

Beatrix LÁNYI

  • Innovation marketing
  • Relationship marketing
  • Pharmaceutical marketing
  • Health marketing
  • Global marketing


  • Market entry methods in international marketing
  • The global trend of international power-shift and its consequences to marketing
  • Pricing for profit in age of the industrial revolution 4.0


  • Floating foreign exchange rates: theory, empirics, practical relevance


  • Strategic Management


  • Designing the post-fossil energy system and society
  • Environmental business ethics
  • Ethics as strategy

László SZERB

  • Entrepreneurship and entrepreneurship development in country and regional levels
  • Entrepreneurship  ecosystem measurement and research 
  • Small business competitiveness researches
  • Digital entrepreneurship

Krisztián SZŰCS

  • Segmentation of Consumer Markets
  • New approaches in marketing research


  • Examination of corporate finance issues
  • Investments 
  • Investor decisions and/or company value in an international accounting environment

Zsuzsanna VITAI

  • Organizational Behavior
  • Human Resource Management
  • Organization Theory

József VÖRÖS

  • Operations Management
  • The role of producing tradable goods and services in the competitiveness of firms and nations

Business Degree Programs

The Faculty devotes itself to preparing its students for a career in the business world. We are proud of our ability to offer full educational programs in English at Bachelor, Master levels and BA and MA double degrees in German.

Read more

Cerificate Programs

Short term (2 semesters) programs with strong practice orientation. Open to all UP students and free within the UP campus credits (non-UP students pay course fees).

Read more

International PhD Programs

Our International PhD Programs are developed on the basis of the Hungarian PhD program of the Doctoral Schools of Business Administration and Regional Policy and Economics, and thus are nationally accredited. We pride ourselves in the fact that these programs combine the advantages of contact-based and distance-based education drawing on the contribution of recognized national and international experts.

Read more