Valéria Pavluska | Pécsi Tudományegyetem Közgazdaságtudományi Kar

Dr. Valéria Pavluska

Valéria Pavluska is working as a senoir associate professor at the Marketing and Tourism Department. She graduated in economics from the University of Pécs Faculty of Business and Economics and received her postgraduate diploma in marketing expertise from Karl Marx University of Economics, Budapest. In 1988 she earned a university doctoral degree, in 2006 a PhD degree, both in economics. The year of her habilitation was 2016.

Her teaching career  started in 1994 at the predecessor of the Faculty of Adult Education and Human Resources Development where she was teaching marketing, nonprofit management and marketing, cultural management and marketing and PR till 2008. Meanwhile she was working as a researcher and/or project leader in several european projects, such as RE-ETGACE, ADD-LIFE or DOLCETA (see details in CV). For eight years she was member of the steering committee, including two two year periods as Secretary General of EUCEN (European University Continuing Education Network).

Her main research fields are culture marketing (including education) and nonprofit management and marketing. Her monographic book „Culture Marketing” was published in 2014. As a faculty member currently she is teaching both on the BA and the MSc level, delivering courses such as marketing management, nonbusiness marketing, marketing of fashion industry, responsible consumption and psychology of commerce. Since 2012 she has been working at Sapientia University as a visiting professor. She has been participating in the developmental and educational work of the Institute of Public Education Management of the University of Szeged from the beginning of the program. She is also involved in different scientific and marketing research projects of the Faculty and the University. As a consultant she plays active role in community work too.

Department of Marketing and Tourism

Email: pavluska@ktk.pte.hu
Phone: 23200
Office: B226

Office hours:

Please ask for an appointment in email.

Business Degree Programs

The Faculty devotes itself to preparing its students for a career in the business world. We are proud of our ability to offer full educational programs in English at Bachelor, Master levels and BA and MA double degrees in German.

Read more

Cerificate Programs

Short term (2 semesters) programs with strong practice orientation. Open to all UP students and free within the UP campus credits (non-UP students pay course fees).

Read more

International PhD Programs

Our International PhD Programs are developed on the basis of the Hungarian PhD program of the Doctoral Schools of Business Administration and Regional Policy and Economics, and thus are nationally accredited. We pride ourselves in the fact that these programs combine the advantages of contact-based and distance-based education drawing on the contribution of recognized national and international experts.

Read more