Krisztián Szűcs graduated in 1999 from the Janus Pannonius University in Pécs, Hungary. He studied marketing at the Faculty of Business and Economics where he received his MSc diploma. He then continued his studies in the doctoral program and was nominated to assistant lecturer in 2002 to the Marketing Department. He has received his doctoral degree in 2008 and since then he has been working here as an assistant professor.
He teaches marketing research and marketing strategy primarily but he also gives lectures in consumer behavior and branding strategy. His main research areas are the changing methodology of the applied marketing research in the Digital Era and the segmentation models of consumer markets.
He has been working in the management of the Faculty since 2009 and is the general deputy to the Dean since 2015.
Please ask for an appointment in email.