Eszter Jakopánecz | Pécsi Tudományegyetem Közgazdaságtudományi Kar

Dr. Eszter Jakopánecz

Eszter Jakopánecz earned an economics degree in 2009 at the University of Pécs Faculty of Business and Economics. She graduated PhD Program of Business Administration at the same Faculty. In her dissertation she examined consumer resistance as the specific case of consumer behavior, i.e. the rejection, opposite behavior of consumers towards different market participants and market elements. Among marketing areas, she is interested primarily in consumer behavior and consumer behavior trends. She also has market research experience in these areas. He is also interested in generations and nonprofit marketing. From August 2018 she is assistant professor at the Department of Marketing and Tourism. In addition to teaching and research, she is a manager editor of The Hungarian Journal of Marketing and Management.

Department of Marketing and Tourism

Phone: 23374
Office: B 226

Office hours:

05.22. 8-9 05.27. 13-14.30 06.03. 11-12.30

Business Degree Programs

The Faculty devotes itself to preparing its students for a career in the business world. We are proud of our ability to offer full educational programs in English at Bachelor, Master levels and BA and MA double degrees in German.

Read more

Cerificate Programs

Short term (2 semesters) programs with strong practice orientation. Open to all UP students and free within the UP campus credits (non-UP students pay course fees).

Read more

International PhD Programs

Our International PhD Programs are developed on the basis of the Hungarian PhD program of the Doctoral Schools of Business Administration and Regional Policy and Economics, and thus are nationally accredited. We pride ourselves in the fact that these programs combine the advantages of contact-based and distance-based education drawing on the contribution of recognized national and international experts.

Read more