Since the 1970s, he has been involved in methodological questions of marketing planning with conceptual, methodical and market research. In the 1980s, this was complemented by studying the market and marketing macro and microeconomic aspects of market history and marketing. He works currently as honorary associate professor at the University of Pécs Faculty of Business and Economics, tourism and Marketing Department.
His teaching activities involve marketing communication, political marketing, marketing psychology and tourism marketing. In addition he works as a consultant, primarily on marketing strategy and Public Relation strategy projects.
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