Beatrix Lányi | Pécsi Tudományegyetem Közgazdaságtudományi Kar

Dr. Beatrix Lányi

Mátyás Judit got her degrees in German and Hungarian 1985 at the University Pécs. Since 2000 she is teaching at the Faculty of Business and Economics, University Pécs, she is a member of the Department of Marketing and Tourism. 2003 she got MBA-degree (Marketing), 2005 she gained the PhD degree in Applied Linguistics. Her research topics are marketing-management, reading methods of German professional literature, learning and reading startegies, marketing, advertising language, storytelling, international marketing, German business language, language teaching methods, business communication. Since 2007 she is a mentor of the double degree program Hagen-Pécs, since 2008 she is the leader of the language examination center BGE Budapest-KTK Pécs. Her educational areas are Business German, Marketing, Grundlagen des Marketing, Marktforschung und Sektorales Marketing.

Department of Marketing and Tourism

Phone: 23182
Office: B226

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Business Degree Programs

The Faculty devotes itself to preparing its students for a career in the business world. We are proud of our ability to offer full educational programs in English at Bachelor, Master levels and BA and MA double degrees in German.

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Cerificate Programs

Short term (2 semesters) programs with strong practice orientation. Open to all UP students and free within the UP campus credits (non-UP students pay course fees).

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International PhD Programs

Our International PhD Programs are developed on the basis of the Hungarian PhD program of the Doctoral Schools of Business Administration and Regional Policy and Economics, and thus are nationally accredited. We pride ourselves in the fact that these programs combine the advantages of contact-based and distance-based education drawing on the contribution of recognized national and international experts.

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