Ákos Nagy is working as a senior lecturer at the Marketing and Tourism Department. He earned his doctorate degree in 2016; his main research fields are word-of-mouth marketing and customer valuation. Beside that, he is interested in almost every aspect of marketing communications (researching consumer insights, online marketing communication, marketing psychology, etc.). He is teaching currently marketing and marketing communications oriented courses on the bachelor and master level. Since 2010, he has been working as the “tutor” in students’ work experience process. Since 2008, he has been involved as a participant or project leader in several market research and consulting projects.
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